[{"data":1,"prerenderedAt":30},["ShallowReactive",2],{"content:en:glosario:arpa":3},{"frontmatter":4,"html":27,"locale":28,"section":29,"slug":5},{"id":5,"title":6,"description":7,"h1":8,"keyword":5,"date":9,"updated":9,"author":10,"schemaType":11,"draft":12,"formula":13,"cta":14,"faq":15,"related":22},"arpa","ARPA: what it is and how it is calculated · Fibady","ARPA (Average Revenue Per Account) is the average revenue per account or customer in a period: recurring revenue divided by the number of active accounts.","ARPA","2026-09-03","santi","DefinedTerm",false,"ARPA = Recurring revenue in the period ÷ Number of active accounts","See how Fibady calculates it in a demo",[16,19],{"q":17,"a":18},"Is ARPA the same as ARPU?","Almost. ARPA divides by accounts (customer companies); ARPU, by users. In B2B with several users per customer, ARPA is the useful metric.",{"q":20,"a":21},"How often is it calculated?","Monthly, with MRR. The trend is what matters: an ARPA that rises with the same accounts signals expansion; one that falls, price pressure or smaller customers.",[23,24,25,26],"\u002Fglossary\u002Ffinancial-kpi","\u002Fglossary\u002Fcontribution-margin","\u002Fglossary\u002Fburn-rate","\u002Fproduct\u002Fdashboards-and-metrics","\u003Cp>ARPA (Average Revenue Per Account) is the average revenue per account in a period: recurring revenue divided by the number of active accounts. It shows how much each customer is worth and whether the base grows through volume or price.\u003C\u002Fp>\n\u003Ch2 id=\"how-it-is-calculated\">How it is calculated\u003C\u002Fh2>\n\u003Cp>ARPA = Recurring revenue in the period ÷ Number of active accounts in the period. It is calculated monthly (with MRR) or annually (with ARR). It helps to separate the ARPA of new accounts from that of the existing base, to see whether new customers are larger or smaller.\u003C\u002Fp>\n\u003Ch2 id=\"example-with-numbers\">Example with numbers\u003C\u002Fh2>\n\u003Cp>March MRR: 240,000 with 400 active accounts: ARPA 600. In April MRR rises to 264,000 with 420 accounts: ARPA 629. The 20 new accounts contributed 12,000 (ARPA 600), so the other 12,000 of growth comes from expansion of the existing base.\u003C\u002Fp>\n\u003Ch2 id=\"how-fibady-does-it\">How Fibady does it\u003C\u002Fh2>\n\u003Cp>Recurring revenue comes from the consolidated P&L per entity and the number of accounts is connected from Google Sheets or the CRM as a dynamic metric, so ARPA is calculated every month alongside the other KPIs, in dual currency if the group bills in several.\u003C\u002Fp>\n","en","glosario",1788520142727]